Campaigning for hearts and minds : how emotional appeals in political ads work
題名:
Campaigning for hearts and minds : how emotional appeals in political ads work
著者:
Brader, Ted
ISBN（國際標準書號）:
9780226069890
出版資訊:
Chicago [etc.] : University of Chicago Press, 2006
規格:
xvi, 280 p. ; 24 cm
叢書:
Studies in communication, media, and public opinion
叢書題名:
Studies in communication, media, and public opinion
一般附註:
Includes bibliographical references and index
內容:
Contents: Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
主題:
| Political psychology |
| Advertising, Political |
| Communication in politics |
| Persuasion (Psychology) |
| Emotions and cognition |