Marketing metrics : the definitive guide to measuring marketing performance
題名:
Marketing metrics : the definitive guide to measuring marketing performance
著者:
Farris, Paul W.
ISBN（國際標準書號）:
9780137058297
版本:
2nd ed.
出版資訊:
Upper Saddle River, N.J. : FT Press, 2010
規格:
xv, 414 p. ; 24 cm
一般附註:
Includes bibliographical references and index
內容:
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
主題:
| Marketing research |
| Marketing -- Mathematical models |