Social media marketing : the next generation of business engagement
題名:
Social media marketing : the next generation of business engagement
著者:
Evans, Dave, 1956-
McKee, Jake
ISBN（國際標準書號）:
9780470634035
出版資訊:
Indianapolis, Ind. : Wiley Publishing, 2010
規格:
xix, 388 p. : ill. ; 24 cm
叢書:
Serious skill
叢書題名:
Serious skill
內容:
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
主題:
| Internet marketing |
| Social media -- Marketing |
| Social marketing |
| Customer relations |