The reciprocity advantage : a new way to partner for innovation and growth
題名:
The reciprocity advantage : a new way to partner for innovation and growth
著者:
Johansen, Robert
Ronn, Karl
ISBN（國際標準書號）:
9781626561069
出版資訊:
San Francisco : Berrett-Koehler Publishers, c2014
規格:
xi, 197 p. : ill. ; 25 cm
叢書:
BK business book
叢書題名:
BK business book
一般附註:
Includes bibliographical references and index
摘要:
"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"
主題:
| Reciprocity (Psychology) -- Social aspects |
| Social interaction |
| Cooperation |
| Competition |
| Success in business |
摘要:
"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"