Hotel brand image design
題名:
Hotel brand image design
著者:
Drozsnyik, David
Ordogh, Laszlo
Zhou, Jie
ISBN（國際標準書號）:
9789881566027
出版資訊:
Hong Kong : Design Media Publishing Ltd., 2013
規格:
267 p. : col. ill. ; 21 cm
一般附註:
Includes index
摘要:
This book has collected a number of commendable design concepts on hotel brands, focusing on the design of logos, fonts, colors, as well as the selection of materials and packaging design. It aims to help designers get a more in-depth understanding of the hotel industry and the important role that brand image design plays in hotel's success.
主題:
| Advertising -- Hotels -- Pictorial works |
| Corporate image -- Design -- Pictorial works |
| Graphic arts -- Pictorial works |
| Commercial art -- Pictorial works |
摘要:
This book has collected a number of commendable design concepts on hotel brands, focusing on the design of logos, fonts, colors, as well as the selection of materials and packaging design. It aims to help designers get a more in-depth understanding of the hotel industry and the important role that brand image design plays in hotel's success.