The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
題名:
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
著者:
Barry, Pete
ISBN（國際標準書號）:
9780500516232
版本:
2nd ed.rev. & expanded.
出版資訊:
London : Thames & Hudson, 2012
規格:
296 p. : ill. ; 25 cm
一般附註:
Includes bibliographical references and index
內容:
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
主題:
| Advertising |
| Advertising campaigns |
| Advertising copy |