How brands become icons : the principles of cultural branding
題名:
How brands become icons : the principles of cultural branding
著者:
Holt, Douglas B.
ISBN（國際標準書號）:
9781578517749
出版資訊:
Boston, Mass. : Harvard Business School Press, c2004
規格:
xiii, 265 p. : ill. ; 25 cm
一般附註:
Includes bibliographical references and index
主題:
| Brand name products |
| Business names |
| Popular culture |