Services marketing in Asia : managing people, technology and strategy
題名:
Services marketing in Asia : managing people, technology and strategy
著者:
Lovelock, Christopher
Wirtz, Jochen
Keh, Hean Tat
ISBN（國際標準書號）:
9780130605665
出版資訊:
Singapore[etc.] : Prentice Hall, 2002
規格:
xxi, 706 p.
一般附註:
Includes index
主題:
| Service industries -- Asia -- Marketing |
| Customer services -- Asia -- Marketing |