Copycats : how smart companies use imitation to gain a strategic edge
題名:
Copycats : how smart companies use imitation to gain a strategic edge
著者:
Shenkar, Oded
ISBN（國際標準書號）:
9781422126738
出版資訊:
Boston, MA : Harvard Business Press, 2010
規格:
241 p. ; 22 cm
一般附註:
Includes bibliographical references and index
內容:
Fat copycats -- The science and art of imitation -- The age of imitation -- The imitators -- Imitation capabilities and processes -- Imitation strategies -- The imovation challenge.
主題:
| Competition -- Management |
| Imitation -- Economic aspects |
| Diffusion of innovations -- Management |
| New products |
| Strategic planning |