Business-to-business marketing : relationships, systems and communications
題名:
Business-to-business marketing : relationships, systems and communications
著者:
Fill, Chris
Fill, Karen E.
ISBN（國際標準書號）:
9780273682790
出版資訊:
Harlow, England [etc.] : Prentice Hall, c2005
規格:
xiv, 380 p.
一般附註:
Includes bibliographical references and index
主題:
| Communication in marketing |
| Marketing channels |
| Sales promotion |