PR and communication in local government and public services
題名:
PR and communication in local government and public services
著者:
Brown, John.
Gaudin, Pat.
Moran, Wendy.
ISBN（國際標準書號）:
9780749466169
出版資訊:
London : KoganPage, 2013.
規格:
xi, 308 p. : ill. ; 24 cm
叢書:
PR in practice
PR in practice.
叢書題名:
PR in practice
PR in practice.
一般附註:
Includes bibliographical references (p. [286]-302) and index.
摘要:
Full of expert advice, tools and case studies, this book is a practical reference guide to internal and external communication issues for anyone working in local councils or regional governmental offices. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.
主題:
| Local government -- Public relations -- Great Britain. |
| Communication in public administration -- Great Britain. |
摘要:
Full of expert advice, tools and case studies, this book is a practical reference guide to internal and external communication issues for anyone working in local councils or regional governmental offices. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.