Business marketing
題名:
Business marketing
著者:
Bingham, Frank G.
Gomes, Roger
Knowles, Patricia A.
ISBN（國際標準書號）:
9780071243964
版本:
3rd ed.
出版資訊:
Boston [etc.] : Mcgraw Hill, c2005
規格:
xv, 475 p.
一般附註:
Includes index
主題:
| Industrial marketing |
| Industrial marketing -- Management |
| Industrial procurement -- Management |
| Industrial marketing -- United States -- Case studies |