Branding with brains : the science of getting customers to choose your company
題名:
Branding with brains : the science of getting customers to choose your company
著者:
Walvis, Tjaco
ISBN（國際標準書號）:
9780273719953
出版資訊:
London [etc.] : Financial Times Prentice Hall, 2010
規格:
xv, 244 p. : ill. ; 24 cm
一般附註:
Includes index
主題:
| Branding (Marketing) -- Psychological aspects |