How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
題名:
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
著者:
Aitchison, Jim
ISBN（國際標準書號）:
9780470820551
出版資訊:
Singapore : John Wiley & Sons (Asia) Pte., c2002
規格:
xviii, 411 p. : ill. ; 27 cm
主題:
| Advertising -- Asia |
| Advertising -- Pacific Area |
| Communication in marketing -- Asia |
| Communication in marketing -- Pacific Area |
| Advertising campaigns |
| Brand name products -- Management |