One click : Jeff Bezos and the rise of Amazon.com
題名:
One click : Jeff Bezos and the rise of Amazon.com
著者:
Brandt, Richard L.
ISBN（國際標準書號）:
9781591844532
出版資訊:
New York : Portfolio/Penguin, 2011.
規格:
214 p. ; 18 cm
摘要:
An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.
个人主题:
主題:
| Booksellers and bookselling -- United States -- Biography. |
| Businessmen -- United States -- Biography. |
| Internet bookstores -- United States -- History. |
| Electronic commerce -- United States -- History. |
| Bezos, Jeffrey. |
| Amazon.com (Firm) -- History. |
摘要:
An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.