Branding New York : how a city in crisis was sold to the world
題名:
Branding New York : how a city in crisis was sold to the world
著者:
Greenberg, Miriam
ISBN（國際標準書號）:
9780415954426
出版資訊:
New York : Routledge, 2008
規格:
xv, 326 p. : ill. ; 23 cm
叢書:
Cultural spaces series
叢書題名:
Cultural spaces series
一般附註:
Includes bibliographical references (p. [307]-316) and index.
摘要:
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
主題:
| Corrective advertising -- New York |
| Advocacy advertising -- New York |
| Mass media and business -- New York |
| New York (N.Y.) -- Public relations |
| New York (N.Y.) -- Press coverage |
摘要:
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.