Web analytics : an hour a day
題名:
Web analytics : an hour a day
著者:
Kaushik, Avinash
Sterne, Jim
ISBN（國際標準書號）:
9780470130650
出版資訊:
Indianapolis, Ind. : Sybex, c2007
規格:
xxxiii, 443 p. : ill. ; 24 cm
叢書:
Serious skills
叢書題名:
Serious skills
一般附註:
With 1 CD-ROM
Includes index
摘要:
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing
主題:
| Web usage mining |
| Internet users -- Statistics -- Data processing |
| Internet marketing |
| Web site development |
摘要:
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing