Repositioning : marketing in an era of competition, change, and crisis
題名:
Repositioning : marketing in an era of competition, change, and crisis
著者:
Trout, Jack
Rivkin, Steve, 1947-
ISBN（國際標準書號）:
9780071635592
出版資訊:
New York [etc.] : McGraw-Hill, 2010
規格:
iv, 217 p. ; 22 cm
一般附註:
Includes bibliographical references and index
摘要:
Summary: Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
主題:
| Positioning (Advertising) |
| Competition |
| Strategic planning |
| Marketing |
摘要:
Summary: Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.