Inside Coca-Cola : a CEO's life story of building the world's most popular brand
題名:
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
著者:
Isdell, Edward Neville, 1944-
Beasley, David, 1958-
ISBN（國際標準書號）:
9781250004987
版本:
1st ed.
出版資訊:
New York : St. Martin's Press, 2011
規格:
xiv, 254 p. : ill. ; 22 cm
一般附註:
Includes index
內容:
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
摘要:
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
主題:
| Isdell, Edward Neville, 1944- |
| Coca-Cola Company |
| Chief executive officers -- Biography |
| Soft drink industry |
摘要:
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.