The online advertising playbook : proven strategies and tested tactics from the advertising research foundation
題名:
The online advertising playbook : proven strategies and tested tactics from the advertising research foundation
著者:
Plummer, Joe
Advertising Research Foundation
ISBN（國際標準書號）:
9780470051054
出版資訊:
Hoboken, NJ : John Wiley & Sons, c2007
規格:
xvi, 302 p. : ill. ; 24 cm
一般附註:
Includes bibliographical references and index
主題詞彙:
附加團體著者:
主題:
| Internet advertising |