The 360 degree brand in Asia : creating more effective marketing communications
題名:
The 360 degree brand in Asia : creating more effective marketing communications
著者:
Blair, Mark
Armstrong, Richard
Murphy, Mike
ISBN（國際標準書號）:
9780470820575
出版資訊:
Singapore : John Wiley, 2003
規格:
215 p. : ill.
一般附註:
Includes index
主題:
| Communication in marketing -- Asia |
| Brand name products -- Asia -- Marketing |
| Marketing |