The ad-makers : how the best TV commercials are produced
題名:
The ad-makers : how the best TV commercials are produced
著者:
Newth, Tom von Logue
ISBN（國際標準書號）:
9781781570326
出版資訊:
Lewes, East Sussex : Iles, 2013
規格:
176 p. : col. ill. ; 24 cm
叢書:
Creative professionals
叢書題名:
Creative professionals
一般附註:
Includes index
摘要:
The Ad Makers looks at the form where commerce and creativity collide most dramatically: the TV commercial. Focusing on the shooting and production elements of making a TV ad, this book aims at an audience of aspiring film makers for whom shooting second spots is the gateway to a career in film. Featuring a host of newly commissioned interviews from top professionals in the field, The Ad Makers provides the kind of behind-the scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the worlds top commercials.
主題詞彙:
主題:
| Television commercials |
摘要:
The Ad Makers looks at the form where commerce and creativity collide most dramatically: the TV commercial. Focusing on the shooting and production elements of making a TV ad, this book aims at an audience of aspiring film makers for whom shooting second spots is the gateway to a career in film. Featuring a host of newly commissioned interviews from top professionals in the field, The Ad Makers provides the kind of behind-the scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the worlds top commercials.