The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
題名:
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
著者:
Alpert, Jed
Fishbach, Stephen
ISBN（國際標準書號）:
9780071788182
出版資訊:
New York [etc.] : McGraw-Hill, 2012
規格:
xv, 223 p. : ill. ; 24 cm
一般附註:
Includes index
內容:
Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
主題:
| Electronic commerce |
| Communication in marketing |