Tourism : principles, practices, philosophies
題名:
Tourism : principles, practices, philosophies
著者:
Goeldner, Charles R.
Ritchie, J. R. Brent.
ISBN（國際標準書號）:
9781118071779
版本:
12th ed.
出版資訊:
Hoboken, NJ : Wiley, c2012.
規格:
xviii, 494 p., [32] p. of plates : ill. (some col.) ; 29 cm
內容:
1. Tourism overview -- Tourism in perspective -- Tourism through the ages -- Career opportunities --2. How tourism is organized -- World, national, regional, and other organizations -- Passenger transportation -- Hospitality and related services -- Organizations in the distribution process -- Attraction, entertainment, recreation, and other tourist draws -- 3. Understanding travel behavior -- Motivation for pleasure travel -- Cultural and international tourism for life's enrichment -- Sociology of tourism -- 4. Tourism supply, demand, policy, planning, and development -- Tourism components and supply -- Measuring and forecasting demand -- Tourism's economic impact -- Tourism policy: structure, content, and process -- Tourism planning, development, and social considerations -- Tourism and the environment -- 5. Essential of tourism research and marketing -- Travel and tourism research -- Tourism marketing -- 6. Tourism prospects -- Tourism's future.
摘要:
"The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition"-- Provided by publisher.
主題詞彙:
主題:
| Tourism. |
摘要:
"The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. It looks at all aspects of the industry that serves travelers.The 12th Edition is an overall update of this leading comprehensive tourism text. Because the tourism industry changes so rapidly, the revision involves adding new developments, updating data, updating profiles, expanding some sectors, adding new web sites, adding selected references, and expanding the glossary. B&Bs, time share, meetings and conventions, sustainable tourism, climate change, social media, mobile marketing are some topics given expanded coverage in this new 12th Edition"--