Marketing for hospitality and tourism
題名:
Marketing for hospitality and tourism
著者:
Kotler, Philip
Bowen, John T., 1948-
Makens, James
ISBN（國際標準書號）:
9780130996114
版本:
3rd ed.
出版資訊:
Upper Saddle River : Prentice Hall, 2002
規格:
893 p.
一般附註:
Includes bibliographical references and index
主題:
| Hospitality industry -- Marketing |
| Tourism -- Marketing |