The innovation handbook : how to profit from your ideas, intellectual property and market knowledge
題名:
The innovation handbook : how to profit from your ideas, intellectual property and market knowledge
著者:
Jolly, Adam
ISBN(國際標準書號):
9780749465339
版本:
3rd ed.
出版資訊:
London : Kogan Page Limited, 2013
規格:
xix, 336 p. : ill. (some col.) ; 25 cm
一般附註:
Includes index
摘要:
This book is divided into thirteen key sections : new innovation ; innovation premium ; how innovation is changing ; innovation techniques ; research models ; innovative capability ; collaborations and partnerships ; ready for market ; competitive position ; early stage ventures ; IP fit for purpose ; world rights / international reach ; innovation finance. Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, design, technology, brands, intellectual property, finance, marketing and management, it discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. --from back cover.
主題:
Creative ability in business -- Management |
Technological innovations -- Management |
Industrial property -- Management |
摘要:
This book is divided into thirteen key sections : new innovation ; innovation premium ; how innovation is changing ; innovation techniques ; research models ; innovative capability ; collaborations and partnerships ; ready for market ; competitive position ; early stage ventures ; IP fit for purpose ; world rights / international reach ; innovation finance. Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, design, technology, brands, intellectual property, finance, marketing and management, it discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. --from back cover.