How to market to people not like you : "know it or blow it" rules for reaching diverse customers 的封面图片
How to market to people not like you : "know it or blow it" rules for reaching diverse customers
題名:
How to market to people not like you : "know it or blow it" rules for reaching diverse customers
著者:
McDonald, Kelly, 1961-
ISBN(國際標準書號):
9780470879009
出版資訊:
Hoboken : John Wiley & Sons, Inc., c2011
規格:
xxii, 218 p. : ill. ; 24 cm
一般附註:
Includes index
摘要:
Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets
主題:
Marketing
Consumer satisfaction
摘要:
Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets