Contents: Meet the net gen: The net generation comes of age -- A generation bathed in bits -- The eight net gen norms: characteristics of a generation -- The net generation brain -- Transforming institutions: The net generation as learners: rethinking education -- The net generation in the workforce: rethinking talent and management -- The net generation as consumers: N-fluence networks and the prosumer revolution -- The net generation and the family: no place like the new home -- Transforming society: The net generation and democracy: Obama, social networks, and citizen engagement -- Making the world a better place, at ground level -- In defense of the future.