Nudge : improving decisions about health, wealth, and happiness
題名:
Nudge : improving decisions about health, wealth, and happiness
著者:
Thaler, Richard H.
Sunstein, Cass R.
ISBN(國際標準書號):
9780300122237
出版資訊:
New Haven : Yale University Press, c2008
規格:
x, 293 p. : ill. ; 25 cm
一般附註:
"A Caravan book"--T.p. verso
摘要:
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice
主題:
Economics -- Psychological aspects |
Choice (Psychology) -- Economic aspects |
Decision making -- Psychological aspects |
Consumer behavior |
摘要:
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice