Marketing Asian places : attracting investment, industry, and tourism to cities, states, and nations
題名:
Marketing Asian places : attracting investment, industry, and tourism to cities, states, and nations
著者:
Kotler, Philip
ISBN(國際標準書號):
9780471479130
出版資訊:
Singapore : John Wiley & Sons, c2002
規格:
xiii, 443 p. : ill.
一般附註:
Includes bibliographical references and index
主題詞彙:
主題:
Industrial promotion -- Asia |
Investments, Foreign -- Asia |
Tourism -- Asia |
Place marketing -- Asia |