A good African story : how a small company built a global coffee brand
題名:
A good African story : how a small company built a global coffee brand
著者:
Rugasira, Andrew
ISBN(國際標準書號):
9780099571926
出版資訊:
London : Vintage Books, 2014
規格:
xxxii, 254 p. ; 20 cm
一般附註:
Includes bibliographical references and index
摘要:
Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. The author recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur.
主題:
Good African (Firm) |
Coffee industry -- Uganda -- Case studies |
Entrepreneurship -- Uganda -- Case studies |
Economic development -- Uganda |
Agricultural productivity -- Uganda |
Coffee plantation workers -- Uganda |
Coffee industry -- Africa |
摘要:
Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. The author recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur.