Behind every good decision : how anyone can use business analytics to turn data into profitable insight
由
Jain, Piyanka.
題名
:
Behind every good decision : how anyone can use business analytics to turn data into profitable insight
著者
:
Jain, Piyanka.
Sharma, Puneet.
Jayaraman, Lakshmi.
ISBN（國際標準書號）
:
9780814449219
出版資訊
:
New York : American Management Association, c2015.
規格
:
xvi, 240 p. : ill. ; 24 cm
摘要
:
There is a costly misconception in business today--that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. Demonstrates how professionals at any level can take the information at their disposal and leverage it to make better decisions. Demystifies the process of business analytics and helps anyone move from data to decisions in just five steps...using only Excel as a tool. Learn how to: Clarify the business question - Lay out a hypothesis-driven plan - Pull relevant data - Convert it to insights - Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn't rocket science--it's a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn't want to do that?
主題詞彙
:
Business planning -- Statistical methods.
Decision making -- Statistical methods.
Management -- Statistical methods.
Data mining.
主題
:
Business planning -- Statistical methods.
Decision making -- Statistical methods.
Management -- Statistical methods.
Data mining.
摘要
:
There is a costly misconception in business today--that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. Demonstrates how professionals at any level can take the information at their disposal and leverage it to make better decisions. Demystifies the process of business analytics and helps anyone move from data to decisions in just five steps...using only Excel as a tool. Learn how to: Clarify the business question - Lay out a hypothesis-driven plan - Pull relevant data - Convert it to insights - Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn't rocket science--it's a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn't want to do that?
| 圖書館 | 館藏條碼 | 索書號 | 流通類型 | 狀態 |
|---|
| 氹仔圖書館 | 00683586 | 658.012.2 Jai | 一般外借圖書 | FC外文書區 |