Shortcut : how analogies reveal connections, spark innovation, and sell our greatest ideas
题名:
Shortcut : how analogies reveal connections, spark innovation, and sell our greatest ideas
著者:
Pollack, John.
ISBN:
9781592409471
版:
1st trade pbk. ed.
出版信息:
New York : Avery, 2015.
规格:
xvi, 238 p. ; 22 cm
摘要:
From the meatpacking plants that inspired Henry Ford's first moving assembly line, to the domino theory that lead America into Vietnam, to the 'bicycle of the mind' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In 'Shortcut', Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy.
主题:
| English language -- Business English. |
| Creative thinking -- History and criticism. |
| Business communication -- History and criticism. |
| Analogy -- History and criticism. |
| Sociolinguistics -- History. |
摘要:
From the meatpacking plants that inspired Henry Ford's first moving assembly line, to the domino theory that lead America into Vietnam, to the 'bicycle of the mind' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In 'Shortcut', Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy.