Introduction -- A brief history of consumer products -- Where do great ideas come from? -- Educating the new entrepreneur -- Tapping established expertise sources -- Market research -- Design and documentation -- Intellectual property -- Prototyping -- Industry access and exposure -- Funding -- Manufacturing -- Packaging -- Marketing -- Retail distribution -- Direct to consumer (DTC) -- Logistics -- E-commerce and payments -- Customer experience -- Financial management -- Inventory management -- Growing into the future -- Conclusion.