Tasty stories : legendary food brands and their typefaces
题名:
Tasty stories : legendary food brands and their typefaces
著者:
Gosse, Joke.
Jenkinson, Anna.
ISBN:
9789460581014
出版信息:
Antwerp : Luster, c2014.
规格:
135 p. : col. ill. ; 19 cm
一般附注:
Includes bibliographical references.
摘要:
"Tasty stories looks at 23 brands in the food industry that have achieved global influence because of their strong visual brand identity, focusing on the typography that is used in their logos, advertising and packaging from the founding of the brand up till now. Typographer Joke Gosse? brought together numerous logos, posters, packages and illustrations from the brands' founding years up to now. With the help of this material, she explains how the visual brand identities changed over the years and which typographic styles or marketing strategies lie at the base of those design choices"-- Back cover.
主题:
| Graphic design (Typography) |
| Logos (Symbols) |
| Commercial art. |
| Advertising -- Brand name products. |
| Food -- Marketing -- History. |
摘要:
"Tasty stories looks at 23 brands in the food industry that have achieved global influence because of their strong visual brand identity, focusing on the typography that is used in their logos, advertising and packaging from the founding of the brand up till now. Typographer Joke Gosse? brought together numerous logos, posters, packages and illustrations from the brands' founding years up to now. With the help of this material, she explains how the visual brand identities changed over the years and which typographic styles or marketing strategies lie at the base of those design choices"--