Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas 的封面图片
Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas
题名:
Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas
著者:
McCracken, Grant David, 1951-
ISBN:
9781422143292
出版信息:
Boston, Mass. : Harvard Business Press, c2012
规格:
291 p. : ill. ; 22 cm
一般附注:
Includes bibliographical references (p. [237]-267) and index.
摘要:
Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.
主题:
Management -- Social aspects
Popular culture -- Economic aspects
Technological innovations
Creative thinking
New products
Diffusion of innovations
摘要:
Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.
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