Introduction -- Persistent winning and losing -- Companies that hit and missed the mark -- Winners -- Companies that keep winning -- Sweet spots -- Agility -- Discipline -- Focus -- Losers -- Companies that keep losing -- Sour spots -- Rigidity -- Ineptness -- Diffuseness -- Conclusion -- Wining and losing practices -- Turnarounds -- Appendix A: Best sellers compared -- Appendix B: Using the stock market as an indicator -- Appendix C: Additional data on the companies -- Appendix D: Patterns of winning and losing companies.