The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges
题名:
The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges
著者:
Bates, Sandra M.
ISBN:
9780071754996
出版信息:
New York [etc.] : McGraw-Hill, 2012
规格:
xxx, 241 p. : ill. ; 24 cm
一般附注:
Includes bibliographical references and index
主题:
| Branding (Marketing) |
| Advertising -- Brand name products |
| Reputation |
| Leadership |
| Communication |