Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer
题名:
Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer
著者:
Teixeira, Joe
ISBN:
9780470641644
出版信息:
Indianapolis, IN : Wiley Pub., 2010
规格:
xxii, 434 p. : ill. ; 24 cm
一般附注:
Includes index
摘要:
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.
主题:
| Google AdWords |
| Google Analytics |
| Google Website Optimizer |
| Internet searching -- Statistical services |
| Web usage mining -- Computer programs |
| Internet users -- Statistics -- Data processing |
| Internet marketing |
摘要:
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.