Citizen marketers : when people are the message
题名:
Citizen marketers : when people are the message
著者:
McConnell, Ben
Huba, Jackie
ISBN:
9781419596063
出版信息:
Chicago, IL : Kaplan Pub., c2007
规格:
xiv, 223 p. ; 24 cm
主题:
| Customer relations |
| Social media |
| Social media -- Economic aspects |
| Internet -- Social aspects |
| Interactive marketing |