Scoring points : how Tesco continues to win customer loyalty
题名:
Scoring points : how Tesco continues to win customer loyalty
著者:
Humby, Clive
Hunt, Terry, 1955-
Phillips, Tim, 1967-
ISBN:
9780749453381
版:
2nd ed.
出版信息:
London : Kogan Page, 2008
规格:
294 p. ; 24 cm
一般附注:
Includes index
主题:
| Tesco (Firm) -- History -- 20th century |
| Customer loyalty programs -- Case studies |