Contents: Eco and popular culture / Norma Bouchard -- Eco’s semiotic theory / Cinzia Bianchi and Manuela Gieri -- Eco’s scientific imagination / Guy Raffa -- From the rose to the flame : Eco’s theory and fiction between the Middle Ages and postmodernity / Cristina Farronato -- Eco’s Middle Ages and the historical novel / Theresa Coletti -- Eco and the tradition of the detective story / Peter Bondanella -- ’The subject is in the adverbs’ : the role of the subject in Eco’s semiotics / Patrizia Violi -- Double coding memorabilia in the mysterious flame of Queen Loana / Rocco Capozzi -- Eco and Joyce / Michael Caesar -- Eco on film / Torunn Haaland.