What's your story? : storytelling to move markets, audiences, people, and brands
题名:
What's your story? : storytelling to move markets, audiences, people, and brands
著者:
Mathews, Ryan
Wacker, Watts
ISBN:
9780132277426
出版信息:
Upper Saddle River, N.J. : FT Press, c2008
规格:
xiii, 222 p. ; 24 cm
一般附注:
Includes bibliographical references (p. [189]-197) and index
主题:
| Marketing |
| Storytelling -- Economic aspects |
| Corporate culture |