Nudge : improving decisions about health, wealth, and happiness
题名:
Nudge : improving decisions about health, wealth, and happiness
著者:
Thaler, Richard H.
Sunstein, Cass R.
ISBN:
9780300122237
出版信息:
New Haven : Yale University Press, c2008
规格:
x, 293 p. : ill. ; 25 cm
一般附注:
"A Caravan book"--T.p. verso
摘要:
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice
主题:
| Economics -- Psychological aspects |
| Choice (Psychology) -- Economic aspects |
| Decision making -- Psychological aspects |
| Consumer behavior |
摘要:
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice