Firms of endearment : how world-class companies profit from passion and purpose
题名:
Firms of endearment : how world-class companies profit from passion and purpose
著者:
Sisodia, Rajendra
Wolfe, David B.
Sheth, Jagdish N.
ISBN:
9780131873728
出版信息:
Upper Saddle River : Wharton School Publishing, 2007
规格:
xxxii, 284 p. : ill. ; 24 cm
一般附注:
Includes bibliographical references and index
主题:
| Strategic planning |
| Business planning |
| Business ethics |
| Social responsibility of business |