The fall of advertising and the rise of PR
题名:
The fall of advertising and the rise of PR
著者:
Ries, Al
Ries, Laura
ISBN:
9780060081997
出版信息:
New York, NY : HarperBusiness, 2004
规格:
xxi, 295 p. ; 21 cm
一般附注:
Includes index
主题:
| Advertising |
| Brand name products |
| Public relations |