Business model generation : a handbook for visionaries, game changers, and challengers
题名:
Business model generation : a handbook for visionaries, game changers, and challengers
著者:
Osterwalder, Alexander
Pigneur, Yves
Clark, Tim, 1956-
Smith, Alan
ISBN:
9780470876411
出版信息:
Hoboken, NJ : Wiley, 2010
规格:
278 p. : ill. ; 19 x 24 cm
一般附注:
Includes bibliographical references
内容:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
摘要:
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
主题:
| Business planning |
| New business enterprises |
| Strategic planning |
| Innovations management |
摘要:
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models