Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
题名:
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
著者:
Lodish, Leonard M.
Morgan, Howard Lee, 1945-
Archambeau, Shellye
ISBN:
9780132390750
出版信息:
Upper Saddle River, N.J. : Wharton School Pub., c2007
规格:
xv, 318 p. : ill. ; 24 cm
一般附注:
Includes bibliographical references and index
主题:
| New business enterprises -- Management |
| Business enterprises -- Management |
| Marketing -- Management |
| Entrepreneurship |