Introduction: the Chineseness of Hong Kong's transnational culture in today's world -- I. From voice to words and back in Chinese identification -- 1. Much ado about the ordinary in newspaper-column and book culture -- 2. Leftovers of the film and television subtitles in a transnational context -- II. Image is everything -- 3. Hong Kong muscles and the sublime Chinese subjectivity -- 4. Transnationalization of the local in a circular structure -- 5. Charlie Chan reborn as Jackie Chan in Hollywood-Hong Kong representations -- 6. Racial passing and face swapping in the wild, wild west -- 7. Tigers crouch and dragons hide in new trans-Chinese cinema -- III. A show boat to China -- 8. Giant panda, Mickey Mouse and other transnational objects of fantasy in theme park Hong Kong.