The one-day marketing plan : organizing and completing a plan that works
题名:
The one-day marketing plan : organizing and completing a plan that works
著者:
Hiebing, Roman G.
Cooper, Scott W.
ISBN:
9780071395229
版:
3rd ed.
出版信息:
New York[etc.] : McGraw-Hill, c2004
规格:
xx, 323 p.
一般附注:
Includes index
主题:
| Marketing -- Management |
| Strategic planning |